I am seeking a dynamic Marketing Lead to spearhead my client’s marketing efforts and drive the business strategic objectives forward. With a current turnover of £15 million and a goal to reach £20 million in the next three years, this role is pivotal in shaping the marketing strategy and enhancing brand presence. The ideal candidate will be a visionary leader with a construction/manufacturing background, a knack for strategic planning and a passion for excellence in marketing. This role is onsite with an early finish on Friday.

Day-to-day of the role:

•    Lead and direct the marketing team, ensuring a cohesive and effective approach to marketing strategies.

•    Oversee the development and execution of marketing plans, including digital campaigns, social media, direct mail, and brochures.

•    Collaborate with external marketing agencies for website updates, content creation, and email marketing campaigns using Mailchimp.

•    Streamline processes and clarify roles within the team to enhance efficiency and effectiveness.

•    Plan and execute trade shows and exhibitions to boost brand visibility and engagement.

•    Conduct a comprehensive assessment of all marketing channels to ensure optimal use and performance.

•    Develop and maintain a content strategy that includes current photos, video testimonials, and regular updates across platforms, particularly LinkedIn.

•    Utilise tools like Sales Navigator for lead generation and to enhance direct marketing efforts.

•    Evaluate the effectiveness of marketing strategies and adjust plans as needed to meet business objectives.

Required Skills & Qualifications:

•    Proven experience as a Marketing Lead or similar leadership role in marketing.

•    Strong leadership qualities and excellent interpersonal skills.

•    Strategic thinker with a proven track record of increasing revenue through innovative marketing strategies.

•    Experience managing a marketing budget and making data-driven decisions.

•    Proficiency in digital marketing tools and platforms, including LinkedIn, Mailchimp, and Sales Navigator.

•    Ability to work collaboratively across teams and with external partners.

•    Creative and analytical mindset with the ability to assess effectiveness of marketing initiatives.

Benefits:

•    Structured working hours with early finish on Fridays.

•    Opportunities for professional development and growth within the company.

•    Dynamic and supportive work environment.